A Case Study - Selling and Buying a home at the same time
January 9, 2020
π€ NEW BRIGHTON! WHAT DOES IT TAKE TO SELL A HOME IN CALGARY TODAYβ
The seller's hired our team to help them prepare their home for sale AND help them with the purchase of a NEW BUILD. There were βοΈ2οΈβοΈ IDENTICAL units for sale in the complex already...
It all started with our 10 days of Pre-Marketing. (We don't just take photos and put in on the MLS):
β Our styling consultant guided them with a de-clutter and furniture placement list
β Captured wide angle high definition photos
β Created a narrated video tour showcasing features and highlights of the home
β Paid for a COMING SOON Facebook ad to generate interest
β Alerted our database before the public
β Personally called all buyer real estate agents that work in the area if they have any clients looking for a great home
From there we officially launched onto the market...:
π Stayed in contact with the seller EVERY WEEK, good news or bad news they heard from us no matter what
π Ran another Facebook campaign promoting the video tour
π Optimized listing photos and ad copy
π Nurtured every opportunity that came from the COMING SOON campaign
π Ensured every showing we had, walked into a great experience
π Created great relationships with buyer agents to encourage offers
Our marketing eventually found the right buyer!
There are many pieces we put together for our clients to help them get their home sold β‘οΈ30 days FASTERβ¬ οΈ than the average in the neighbourhood.