A Case Study - Selling a single detached home.
January 2, 2020
🤔 DOVER! WHAT DOES IT TAKE TO SELL A HOME IN CALGARY TODAY❓
The seller's called me AFTER they had tried selling their property on their own. By that time there were already 15+ homes with similar layouts + price that we were competing against...
It all started with our 10 days of Pre-Marketing. (We don't just take photos and put in on the MLS):
❗ Captured wide angle high definition photos
❗ Created a narrated video tour showcasing features and highlights of the home
❗ Paid for a COMING SOON Facebook ad to generate interest
❗ Alerted our database before the public
❗ Personally called all buyer real estate agents that work in the area if they have any clients looking for a great home
❗ Canvassed the neighbourhood to find out if the homeowner's had friends or family looking to move in
From there we officially launched onto the market...:
🔔 Stayed in contact with the seller EVERY WEEK, good news or bad news they heard from us no matter what
🔔 Ran another Facebook campaign promoting the video tour
🔔 Optimized listing photos and ad copy
🔔 Nurtured every opportunity that came from the COMING SOON campaign
🔔 Ensured every showing we had, walked into a great experience
🔔 Created great relationships with buyer agents to encourage offers
Our marketing eventually found the right buyer ourselves. The sellers were able to save on their closing costs working with 1 agent for the transaction.
There are many pieces we put together for our clients to make this deal happen within 34 days.